1. Encoding : Encoding means the process of putting thought into symbolic form which can be understood by another person to whom the sender wants to communicate the idea. Buddy Krizan defines a sender's key role in the communication process in "Business Communication" as including "(a) selecting the type of message, (b) analyzing the receiver, (c) using the you-viewpoint, (d) encouraging feedback, and (e) removing communication barriers." This model focuses on the sender and message within a communication encounter. Channel: How the message is sent e.g. (1) Sender: The person who intends to convey the message with the intention of passing information and ideas to others is known as sender … The sender transfers the information using the following factors: Communication Skills (ability to read, write, speak, and listen) directly affect the communication process. A.C. In communication process, there is a transmission of message from a sender to the receiver. The transmission model of communication describes communication as a linear, one-way process in which a sender intentionally transmits a message to a receiver (Ellis & McClintock, 1990). Furthermore the sender is responsible for getting feedback describing the communication, not just did the receiver hear it, to be sure the communication was received. Difficult to think of someone “trying to make common,” to communicate, if that person has nothing to share. This model was the first to introduce the role of noise in the communication process. Although the receiver is included in the model, this role is viewed as more … Sender is the source of any communication and communication takes place based on him. Answer (1 of 2): The first and the important role of a sender in communication process is he should be able to pass the message properly. Message: The information the sender wishes to communicate. Transmission Model of Communication. Although the receiver is included in the model, this role is viewed as more … Sender: The person who wants to communicate. The Sender has an Idea. During the process of encoding, sending and decoding, ‘noise’ occurs that can disrupt or cloud a message. The receiver does not know what it is the sender is trying to communicate or if it was communicated accurately. The message is transmitted through media or certain channels. Why is this? The end result of the communication process is the understanding of the message. Encoding: How the message is to be communicated e.g. The sender is ALWAYS responsible for the communication. Sender's Credibility and Attractiveness Transmission Model of Communication. In this exclusive model, Osgood considered a circular form of the communication process. 1. face to face or by email. The transmission model of communication describes communication as a linear, one-way process in which a sender intentionally transmits a message to a receiver (Ellis & McClintock, 1990). Marketing Communication – Process in Addition with Areas: The Consumer, The Business Environment and The Media . verbally or written. Receiver: The person to whom the sender sends the message. in our example, Unilever Bangladesh Ltd. is the sender. Yet, thinking of the sender as needing to have an idea in order to start the communication process is misleading since everything people do and everything people are communicates something to others. In the most traditional sense, this may be static on a radio broadcast, or even extend to mishearing a conversation or misspelling an email. Communication process as such must be considered a continuous and dynamic inter-action, both affecting and being affected by many variables. Sender is the source of the message or the person who originates the message. 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